Creator & affiliate program
Teach the breath. Share the tool. Earn on what you already recommend.
Vayu is a breathing app that reads heart rate variability in real time and guides the breath through haptic pulses on the wrist, with no screen and no audio. If you already teach people how to breathe, you have been recommending something like this for free.
The creator program gives you a referral link, a personal offer code that gives your audience a real free trial, and commission on the subscriptions you drive. Places are limited and every application is read by a person.
Apply to the programWho this is for
Breathwork and pranayama teachers
You already teach the techniques Vayu delivers. The app becomes the between-class practice your students actually keep up.
Yoga and meditation instructors
Studio classes, teacher trainings, retreats. A code in the course pack is worth more than a link in a bio.
Therapists and clinicians
If you teach breathing to clients for anxiety, sleep or blood pressure, Vayu is what they use between sessions.
HRV, recovery and performance coaches
Vayu measures HRV in real time rather than scoring it after the fact, which is the part your audience already cares about.
Studios, retreats and schools
Bundle Vayu into a programme rather than posting a link. These arrangements are structured individually.
Wellness writers and podcasters
Long-form audiences convert on substance. There is a research pilot and a published preprint to point at.
How it works
- 01
Apply
The form below takes about two minutes. A person reads it. Audience size matters less than whether your people would genuinely use this.
- 02
Get your link and your code
Approved creators get a referral link that routes each visitor to the right store, plus a personal offer code that unlocks a free trial period on Vayu Pro.
- 03
Share it the way you already teach
A course module, a class, a newsletter, a podcast segment. The code gives your audience something real, not just a tracking parameter.
- 04
Get paid on verified purchases
Attribution runs on verified store transactions synced from inside the iOS and Android apps, not on self-reported clicks. Your dashboard shows attributed activity.
What we can and cannot measure
Most programs quietly gloss over this. The two app stores do not offer developers the same attribution, so here is exactly what your dashboard will and will not be able to tell you.
- Android: deterministic. Your link carries a Google Play install referrer that survives the install, so installs and subscriptions both attribute to you exactly.
- iOS subscriptions: exact, through your personal offer code. Apple names the redeemed code on the purchase, which is why every creator gets their own.
- iOS downloads: aggregate only, and this is an Apple limitation rather than a choice. Apple gives developers no per-install identity, so nobody can honestly report per-creator iOS download counts. Anyone who claims to is guessing.
Commission is paid on verified subscriptions, which are exact on both platforms. The download gap affects reporting detail, not what you earn.
Why your audience will actually keep it
Vayu is not another audio library. It measures HRV live during a session and adapts the pacing to the nervous system in front of it, and it runs on the wrist, so a two-minute reset works in a meeting, on a ward, or mid-commute without a screen.
There is published work behind it: a pilot study and a clinical pilot writeup, plus a science overview and an honest safety and contraindications page you can point students at without hedging.
Running a company, clinic or benefits programme rather than an audience? The Vayu for Teams track handles organisations, and includes a free 30-day pilot.
Common questions
Does Vayu have an affiliate or creator program?
Yes. Vayu runs an application-based creator and affiliate program for breathwork teachers, yoga and meditation instructors, studios, clinicians, and health creators. Approved creators get a personal referral link and a personal offer code, and earn on the subscriptions they drive. It is not open signup: places are limited and every application is reviewed by a person.
Who can join the Vayu creator program?
Breathwork, yoga and meditation teachers, studio and retreat owners, therapists and clinicians who teach breathing to clients, HRV and recovery creators, and wellness writers or podcasters. Audience size matters less than fit. A teacher with 500 engaged students who actually practice tends to outperform a general wellness account with 100,000 passive followers.
How much does the Vayu creator program pay?
Commission terms are agreed individually when an application is approved, and depend on the format of the partnership. Vayu does not publish a single public rate, because the arrangement for a studio bundling Vayu into a course differs from a creator posting a code once. Apply and the terms come back in writing before anything goes live.
How does Vayu track referrals on iOS versus Android?
The two platforms work differently and Vayu states this up front. On Android, a referral link carries a Google Play Install Referrer that survives the install, so installs and subscriptions attribute deterministically. On iOS, Apple provides no per-install identity to developers, so iOS credit runs on your personal offer code being redeemed at purchase. That means iOS subscriptions attribute exactly, while iOS downloads can only ever be reported in aggregate, never per creator.
How many creators does Vayu accept?
Places are limited, and the constraint is Apple, not appetite. A single App Store offer-code campaign supports a capped number of unique codes, and every creator needs their own code for iOS attribution to work. Applications stay open, but approvals are batched and prioritised by fit rather than processed first come, first served.
What does a Vayu creator actually give their audience?
A referral link that routes to the right store for the visitor device, and a personal offer code that unlocks a free trial period on Vayu Pro. The audience gets a real discount rather than a bare tracking link, which is what makes the code worth posting.
How does Vayu handle creator attribution and payouts?
Attribution runs through GoMarketMe, which is integrated directly into the Vayu iOS and Android apps and syncs verified store transactions rather than self-reported clicks. Creators get a dashboard showing attributed activity. Payouts follow the terms agreed at approval.
Apply
Places are limited, because iOS attribution needs a unique offer code per creator and Apple caps how many a campaign can carry. Applications stay open and are reviewed in batches, prioritised by fit rather than by who applied first.
